Theory Road

RefiJetand Theory Road2027.

A proposal to move from a six month RefiMeNow retainer to a full year agreement covering every RefiJet web property, with two and a half times the hours at a lower hourly rate.

Prepared for Scott Markland, Yield Solutions Group. November 13, 2026.

01

Where we are today

Our Master Services Agreement took effect July 10, 2026. It had two parts: a three month build of RefiMeNow, then a six month growth retainer.

$50,000Build fee. Three month build, July 10 to October 10. Complete and paid in full.
$10,000Monthly retainer. Six months, November 1, 2026 to April 30, 2027.
40 hoursIncluded each month, for RefiMeNow. That works out to $250 an hour.
TermWhat the agreement says
ScopeRefiMeNow only: new editorial content, lender roster upkeep, conversion work on the funnel, SEO and technical upkeep, monthly reporting.
HoursUp to 40 a month. Unused hours do not roll over.
Beyond 40 hours$250 an hour or a separate statement of work, with your written approval first.
RenewalThe retainer ends April 30, 2027 unless we both extend it in writing.
Outside costsHosting, data services and software are yours, passed through at cost with no markup.

02

What we heard on November 12

Your marketing team wants to ship web work without waiting on an internal development queue that is booked into January. You want one partner across RefiMeNow, RefiJet.com and Consumer First, a longer agreement, and a list of builds that goes well past what the current retainer covers.

The scope below is our read of that list. Correct anything we got wrong.

03

Scope of services

Everything here is included in the monthly fee. You set the order each quarter.

RefiJet.com rebuild

Build
  • Design in your current brand, including the animated icons and visuals your team asked for
  • Every existing page and URL migrated, with redirects tested before cutover
  • Money pages, calculators and rate pages built for Google and AI search
  • Real author and editor attribution on content
  • Page speed held at or above today's site

Direct mail application path

Build
  • An application form for Savings ID mail recipients
  • The mailer code carries the offer into the form
  • Tracking from mail piece to funded loan

Application versions

Build
  • Separate entry points and form versions by traffic source
  • Built to the application paths document from Scott and Tim
  • Each version measured against the others

Offers API

Build
  • A service that returns full offers to your sites and partners
  • Replaces CreditSnap
  • Built to partner specifications such as LendingTree's
  • Documented and handed to your team with the code

Domain consolidation

Build
  • RefiJet.com and the refijet.app application under one domain
  • Redirect mapping, testing and cutover

Auto insurance test

Build
  • An optional, opt-in question after the refinance application is complete
  • Tested on RefiMeNow first so refinance conversion is never at risk
  • Consent language written with your compliance team
  • A readout on interest and revenue before any rollout

Consumer First Lending

Build, then ongoing
  • Launch once the domain transfer clears
  • Tracking, consent and analytics set up to match your other sites

Partner rate widget

Build
  • An embeddable rate tool for publisher and partner pages, as discussed at kickoff

Growth and management

Every month, all three sites
  • New content and refreshes: reviews, comparisons, rankings, guides
  • Search and AI search visibility: monitoring, indexing, technical upkeep
  • Conversion work on every application flow
  • Lead quality controls: duplicate blocking, phone verification, partner monitoring
  • Lender roster and rate upkeep as your network changes
  • Tracking and partner postbacks with your affiliate team
  • Weekly call and a live performance dashboard

Ownership and handoff

Every month
  • All code in your repositories, with staging environments for your team
  • Written documentation for every site and system we build
  • Your team can edit content directly and can take over any piece at any time

04

A proposed order for 2027

This is a starting point. You pick the top three each quarter and we put dates on them.

Q1
  • RefiJet.com launch
  • Direct mail application path
  • Consumer First launch
Q2
  • Application versions
  • Domain consolidation
  • Auto insurance test
Q3
  • Offers API build
  • Partner rate widget
Q4
  • Offers API rollout to partners
  • CreditSnap retired
  • 2028 planning

Growth and management on all three sites runs every month alongside the builds.

05

Investment

$20,000
a month, for the full scope above

100 hours a month from a dedicated team, across RefiMeNow, RefiJet.com, Consumer First and every build in this proposal.

Term
12 months, Jan 1 to Dec 31, 2027
Hours included
100 a month
Hourly rate
$200, down from $250
Additional hours
$200, with your approval
Setup or build fee
None
Year total
$240,000
Today2027
Monthly fee$10,000$20,000
Hours a month40100
Hourly rate$250$200
Properties coveredRefiMeNowRefiMeNow, RefiJet.com, Consumer First and new builds
Unused hoursExpire each monthCarry forward within the quarter
New buildsQuoted separatelyIncluded

06

How it works

07

Not included

08

Next steps

  1. Review. Tell us what we got wrong or left out.
  2. Top three. Pick the three projects to start the year.
  3. Requirements. Send what you have: developer email chains, Jira exports, competitor examples, sketches, the application paths document.
  4. Agreement. We send the amendment for signature and start January 1.